The DSEF's Facebook TimelineAs of March 30, 2012, all Facebook Pages will automatically be switched over to the new Timeline format. Like any change, there are of course some new features to get used to. But by using your Page strategically, you can benefit your business which can help you build success. Here are some strategies you may want to consider:

  • What do you want your cover image to say about your business? 
    Much has been written around the blog-o-sphere about selecting a cover image. Whatever image you choose to use, make sure that the image tells the story you intend. If your business is primarily about cooking, perhaps you want to show people enjoying delicious food or having fun in the kitchen (this says you’re about making cooking delicious and fun). If your business is personal coaching, perhaps you want to include an inspirational saying along with photos of groups of people who seem connected (this says you’re about building people up emotionally and connecting them). If your Page is more about team building, perhaps you want to include enthusiastic pictures of your team (this says your team is a fun and active place to be.) The important thing is to think about what you want to express as a brand, and then choose or create a cover image that reflects that message.Here’s a useful article that provides some examples of Facebook cover photos (some by direct sellers): http://www.wchingya.com/2012/03/facebook-page-cover-photo.html
  • Keep the conversation alive. As an entrepreneur, one of your biggest advantages on your Facebook Page is the opportunity to connect with people personally, and engage in conversation. So be sure you’re continually checking out the comments that others make on your page, and responding in a timely manner.
  • Post engaging content. Just like with the old Page layout, the majority of interaction with your Page will occur within the News Feed (Facebook home page) and NOT on the Page itself. So be sure you’re using the type of content that engages. Here’s an article with 7 essential steps for writing updates on your Page that engage: http://www.jenfongspeaks.com/7-essential-steps-for-writing-engaging-facebook-page-updates/
  • Track your stats. The best way to improve something is to track it. And Facebook makes it easy to do just that with Insights for Pages. Click on “See All” next to the Insights snapshot on your new Admin panel, and take a look at the stats on each of your posts. This will give you a really good idea of the kinds of posts that resonate best with your Page community.  (Do more of them!) Review the parts of the world where people talking about your Page come from. And so on. By understanding who is using your Page, and how, you can replicated the actions that are bringing you the most results.
  • Highlight your apps. Maybe you’ve got a tab set up on your Page where people can sign up for your newsletter, or a custom welcome tab. Even though you can’t set these up as default landing tabs anymore, you can still highlight them. Arrange them underneath your cover image (you can change the order), and choose custom photos for each. Here is a set of free custom Facebook app icons you may want to use: http://www.jonloomer.com/2012/03/19/facebook-timeline-for-pages-free-facebook-app-icons/

Change can often be a challenge, but like it or not the new Timeline is here to stay (for now!) Best to embrace the challenge and find ways to make the new format work for you.

What would you add? How are you using the new Timeline for Pages to build your business? Would love to read your thoughts in the comments below!

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3 Responses to Using the Facebook Page Timeline to Succeed in Business

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  1. Jon Loomer says:

    Thanks for the link to my icons! Great list.

  2. J Palmer says:

    I really like the application icons, Jon – it’ll be interesting to see with the next main page update for Facebook will be and how quickly businesses small and large adapt to it.

    Outside of the cover image and creative content posting, have you found that businesses are taking advantage of the vertical timeline, itself?

    • Jon Loomer says:

      Sorry, I had missed this comment!

      Some are, sure. But I think most are still figuring out what they’re supposed to do. Early adopters figure out quickly how to adapt. Those who let Facebook convert them are now trying to stay afloat.