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As a direct seller, you will likely come across the opportunity to talk about your product or service outside the normal home party environment. Perhaps a friend or relative asks you about it, or an acquaintance making small talk asks what you do for a living. In situations such as these, it is a great idea to have a quick sales pitch prepared in your head that you can use when needed. This should be a very brief version of your normal pitch, one which touches on the major highlights of your product or service. When creating this quick sales pitch, focus on the following topics.
- How can your product/service help solve a problem? Some products make answering this question easy, such as fashionable organization systems sold by companies such as Thirty-One Gifts or Initials, Inc. These products solve the problem most people have of needing to organize and store their possessions in their homes, offices, and cars. Other products might not have such an obvious answer, but it surely is there. Look to your upline and corporate leaders for guidance about how to best convey what problem your product line solves for its customers.
- How and why is it better than the rest? Your product undoubtedly has quite a bit of competition not only from other direct sales companies, but also from its retail counterparts. What makes your product stand out? In the case of Thirty-One’s fashionable storage solutions, their consultants emphasize unique features such as the option to personalize their products, coordinating patterns across product types, and the company’s commitment to giving back. Put together just a sentence or two to be included in your pitch that clearly explains why your product is best.
- How is it a great value for the price? Value can be determined in a variety of ways, but consider level of quality, product versatility, and company-backed guarantee. It helps to also be prepared with knowledge of your competitor’s determination of value, so as to educate a potential customer. When inquiring about hosting a Mary Kay makeover party, a young bride-to-be mentioned that she was also considering taking her bridesmaids to an appointment at a department store makeup counter. The Mary Kay consultant was quickly able to give her some reasons why choosing a department store limits her options for variety, pricing, personalization, and convenience. Being prepared with this knowledge beforehand allows you to talk up your product and your company to anyone at any time.
After putting the finishing touches on your quick pitch, practice it often so it comes across naturally, like a casual conversation. Recruit some friends or family members to rehearse with, perhaps role-playing different scenarios in which your quick sales pitch is just what you need. As a direct seller, you should be ready and willing to discuss your product and opportunity in a moment’s notice. The effective quick sales pitch is a great way to do this.
Have you ever been in a situation where a quick sales pitch would come in handy? Were you able to use one effectively? Please share your comments below!
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