In 1988, DSEF created the Circle of Honor award to recognize individuals who make significant contributions to the Foundation. On June 2, 2014, at the Gala Celebration during DSA’s 2014 Annual Meeting, DSEF named Elizabeth Owen as the newest member of the Circle of Honor. “Elizabeth is a perfect inductee to our Circle of Honor,” said Joe Mariano, DSEF President. “She’s a principled consumer leader with years of passion about and understanding of how direct selling serves and protects consumers.”

During her two terms of service on the Foundation’s Board of Directors, Elizabeth’s outstanding leadership—and her ability to fully understand DSEF’s & DSA’s missions from both a consumer protection and business perspective—translated into DSEF developing effective and balanced programs that won the respect of consumer advocates nationally.

“While it is an incredible honor to be given this award, it has already been my honor to be a part of an industry that I have grown to appreciate and respect,” Elizabeth said. “It has been my honor to work with people I have grown to love as family; and it has been my honor to further the worthy mission of the Direct Selling Education Foundation.”

Throughout her career in consumer protection, Elizabeth has been a constant presence both on the state and national scene. As the Director of the Tennessee Division of Consumer Affairs, she lobbied state government for better consumer protection laws. During her stint as consumer reporter for NewsChannel 5, the CBS affiliate in Nashville, her viewers depended on her for the latest in consumer protection advice. And she served as the Executive Director of NACAA—the National Association of Consumer Agency Administrators—representing consumer protection agencies across the US.

Over twenty years, Elizabeth supported numerous Foundation consumer protection programs with diverse groups that included law enforcement, military and the disabled. She also represented DSEF at international consumer protection programs held in Moscow.

And, when the direct selling industry was faced with the potentially devastating, disruptive and unnecessary regulation of the Federal Trade Commission’s proposed rule on business opportunities, Elizabeth, in her capacity as NACAA’s Executive Director, provided invaluable and balanced comment to the FTC on the impact of the proposal on consumers and direct sellers.

“I am awed to have my name added to the Circle of Honor,” Elizabeth said.  “These are people I consider as heroes, and I am humbled by the trust this honor signifies.”


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