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Each year in March the Federal Trade Commission (FTC) and its partner organizations commemorate National Consumer Protection Week (NCPW), held this year March 1 -7, by offering a wide array of consumer education events and resources to educate the public and encourage people across the country to take full advantage of their consumer rights.
“The FTC is one of the direct selling industry’s most important regulatory constituents and, by supporting their efforts during NCPW, DSEF demonstrates our firm commitment to consumer education and protection, and individual economic empowerment,” said Gary Huggins, DSEF Executive Director.
This year, DSEF created an NCPW-themed Consumer Protection Toolkit that includes various materials from the FTC and other state and local consumer organizations on topics such as identity theft, job scams and shopping online. The kit also includes materials highlighting the consumer protections measures afforded by DSA’s Code of Ethics.
DSEF delivered the Toolkit to members of Congress and Commissioners and staff at the FTC, among other important constituents engaged in consumer protection issues.“It’s great to know that DSEF is using the FTC’s consumer education materials in such an effective way,” said Lisa Lake, FTC Consumer Education Specialist. “This is a great example of how the FTC’s resources can be adapted and used to support programmatic goals. I think those in the DSEF network are going to be equally impressed and will find the information— and how you packaged it – very helpful.”
In addition to the Consumer Toolkit, the Foundation hosted a NCPW-themed Twitter Chat on March 5, and was joined by the Council of Better Business Bureaus and Chicago-based ABC News consumer reporter Stephanie Zimmerman (@ABCNewstheFixer). During the one-hour chat, DSEF, CBBB, Stephanie and more than a dozen local BBBs shared information and answered questions about frauds and scams, shopping online and the FTC’s cooling-off rule.
The Foundation also promoted NCPW through its website and social media channels. DSEF created a web page that aggregated NCPW-related content most relevant to our audiences, and promoted the content through a Facebook contest held March 2-6. Each day of contest, DSEF posted a question related to DSA’s Code of Ethics to Facebook, and participants viewed one of the Foundations Ethics Vignettes in order to learn the answer. Five $50 gift cards were awarded to entrants chosen at random.
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