Ethics, Empowerment, Education
The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry’s goodwill ambassador. As a Washington, D.C.-based 501(c)3 organization, DSEF offers comprehensive programs that advance the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment. Thousands of industry and community thought leaders from diverse and international backgrounds and organizations have come together at DSEF-sponsored programs to learn, grow and create a vital and healthy business climate.
