The Direct Selling Education Foundation, created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry’s goodwill ambassador. Headquartered in Washington, D.C., the international non-profit organization offers unique and comprehensive programs on contemporary issues of importance to business executives, consumer advocates, academics, students, public policy officials, and members of the small business and entrepreneurship community here in the United States and abroad.

DSEF programs address contemporary topics such as ethical business practices, consumer protection and education, technology and e-commerce, sales and selling practices, women’s health, marketing and entrepreneurship, and the opportunities and challenges of globalization. Thousands of industry and community thought leaders from diverse backgrounds and organizations have come together at DSEF sponsored programs to learn, grow and create a vital and healthy business climate. Our services include conferences, training sessions, publications, university campus visits, teaching and instructional materials, networking opportunities, grants to organizations, consultative assistance, and grants for research and case studies.

DSEF sponsors consumer protection and education initiatives of importance to the consumer movement attended by consumer advocates, federal, state, county, and city legislators, attorneys general, district attorneys, educators, and representatives of the media.

DSEF sponsors programs for university professors, business educators and students on the direct selling distribution system, a low-cost and low-risk entry into an entrepreneurial endeavor that is currently a $100 billion industry worldwide.

DSEF sponsors programs in Central and South America, Europe, and Asia while working with the U.S. Departments of Commerce and State, the World Federation of Direct Selling Associations, the Asia Pacific Economic Cooperation, the Organization for Economic Cooperation and Development, the European Union, and many other domestic and international government and non-government organizations.

As the direct selling industry moves into the twenty-first century, DSEF is already developing programs to enhance its public service in a borderless marketplace. We’re casting our net even wider, creating strategic partnerships with like-minded organizations while we cultivate new friendships with future consumer, education, and business leaders. We’re expanding our use of technology, extending our global grasp to address issues of importance and urgency. And through our Institutes, we’ll inspire intellectual curiosity and interest in the marketplace and direct selling industry as changing economic trends affect consumer values and buying habits. Get Involved with DSEF and find out how much we can do for you.

*DSEF, a 501(c)(3) organization, is supported by voluntary contributions. All financial and in-kind donations to DSEF are tax deductible.