| Publications |
| Direct Selling In The United States: A Commentary and Oral History |
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Dr. Morris L. Mayer, Bruno Professor Emeritus of Marketing at the University of Alabama, talk with the leaders and heroes of the direct selling industry in this oral history.
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| DSEF: A Foundation That Works |
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This article appears in the Journal of Personal Selling & Sales Management, by Lawrence R. Chonko, Ph.D., Holloway Professor of Marketing, Baylor University.
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| Is That Traveling Sales Job For You? |
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This brochure, which was co-sponsored by the National Consumers League, is directed at young adults who are considering jobs with traveling sales crews. Since a number of former sales crew members have reported they were subjected to substandard working conditions and were misled about the amount of money they would earn, this pamphlet is designed to help young adults choose rewarding and satisfying jobs and avoid exploitative situations. Specifically, the pamphlet offers advice on questions to ask during an interview, warning signs of a disreputable company, and what a contract should cover. In addition, the pamphlet outlines guidelines for ethical sales people and warns readers about unethical business practices, such as making misleading statements or using high pressure tactics to make a sale.
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| Moral Suasion |
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In this monograph, Thomas R. Wotruba, Ph.D., San Diego State University, writes about the development of the U.S. Direct Selling Association industry code of ethics.
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| Promises: Check 'em Out! Business Opportunity Fraud |
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This brochure provides helpful tips on how to avoid becoming a victim of business opportunity fraud. The brochure gives examples of business opportunity fraud; explains how to investigate a business opportunity; identifies warning signs of fraud and where to go for help.
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| Pyramid Schemes: Not What They Seem! |
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The purpose of this article is to help you avoid falling victim to pyramid schemes, whether simple or disguised. Simple pyramid schemes are similar to chain letters, while disguised pyramids are like wolves in sheep's clothing, hiding their true nature in order to fool potential investors and evade law enforcers.
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