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Academic Research Page Criteria
To qualify for posting on this web site, research must be completed by an academician while meeting at least one of the following criteria:
  • Is published or accepted for publication in a recognized, peer-reviewed academic journal;
  • Is a final report of a research project funded by DSEF.
The materials referenced herein are subject to copyright restrictions as specified on the original materials. Reprint permission would need to be attained from the publisher as warranted.
01/01/2004 A Market-Based Approach to Understanding Communication and Teamworking: A Multi-Disciplinary Literature Review Linda D. Peters
01/01/2004 An Integrative Review of Material Possession Attachment Susan S. Kleine
06/01/2003 Identifying the Determinants of Internal Marketing Orientation Pete Naudé
06/01/2003 Measurement of Trust in Salesperson-Customer Relationships in Direct Selling Gerald Albaum
03/01/2003 China's Consumer Revolution: Distribution Reform, Foreign Investment and the Impact of the WTO Robert Taylor
02/01/2003 Ethics Code Familiarity and Usefulness: Views on Idealist and Revativist Managers Under Varying Conditions of Turbulence Thomas R. Wotruba
02/01/2003 Channel Redistribution With Direct Selling Dong-Qing Yao
01/01/2003 Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM) Ralf Elsner
04/01/2002 Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes Peter J. Vander Nat
04/01/2002 Comparisons of Salespeople in Multilevel vs. Single Level Direct Selling Organizations Stewart Brodie
04/01/2002 Direct Selling Ethics at the Top: An Industry Audit and Status Report Thomas R. Wotruba
02/01/2002 Direct Sales Franchises in the UK: A Self-employment Grey Area Stewart Brodie
09/01/2001 The Impact of Ethics Code Familiarity on Manager Behavior Thomas R. Wotruba
01/01/2001 Ethical Issues Connected with Multi-Level Marketing Schemes Daryl Koehn
09/01/2000 Development of Market Orientation and Competitiveness of Ukrainian Firms Irina Akimova
11/01/1999 Linking Perceived Service Quality and Service Loyalty: A Multi-dimensional Perspective Josee Bloemer
11/01/1999 The Capabilities and Performance Advantages of Market-driven Firms Douglas W. Vorhies
07/01/1999 Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi) Drivers Bill Merrilees
06/01/1999 Managing Direct Selling Activities in China: A Cultural Explanation Sherriff T K Luk
03/01/1999 Network Marketing in South Africa: An Exploratory Study of Consumer Perceptions Adrian Sargeant
12/01/1998 Network Marketing Organizations: Compensation Plans, Retail Network Growth, and Profitability Anne T. Coughlan
09/01/1998 Making the Market Work: Enhancing Consumer Sovereignty Through the Telemarketing Sales Rule and the Distance Selling Directive John Rothchild
04/01/1998 Independent Contractors in Direct Selling: Self-employed But Missing From Official Records Stewart Brodie
09/01/1997 Multilevel Marketing and Antifraud Statutes: Legal Enterprises of Pyramid Schemes? Craig B. Barkacs
03/15/1997 From the Practitioner's Desk: A Comment on "What is Direct Selling? - Definition, Perspectives and Research Agenda" Denis Sanan
09/01/1996 What Is Direct Selling? - Definition, Perspectives and Research Agenda Thomas R. Wotruba
06/01/1995 Research note: A Study of Direct Selling Perceptions in Australia Richard A. Kustin
10/01/1994 Maintaining Customer Relationships in Direct Sales: Stimulating Repeat Purchase Behavior Mary Anne Raymond
07/01/1994 The Role and Importance of the Salesperson in Creating a Competitive Advantage John F. Tanner, Jr.
04/01/1994 The Effect of Effort on Sales Performance and Job Satisfaction Steven P. Brown
11/01/1992 Strategies For Successful Penetration of the Japanese Market or How to Beat Japan At Its Own Game James D. Goodnow
10/01/1992 New Home-Shopping Technologies Erich Linke
03/01/1992 Trade Shows Mean Bigger Business John F. Tanner, Jr.
11/01/1991 Leaders in Sales Management: Dr. Blair Stephenson, Director Victoria A. Seitz
07/01/1991 Met Expectations and Turnover in Direct Selling Thomas R. Wotruba
01/01/1990 Non-Store Retailing in Japan: A Huge and Potentially Lucrative Market Nitin Sanghavi
10/01/1989 The Mature Consumer: How Successful are Direct Marketing and Direct Selling in this Segment of the Population? Lawrence B. Chonko
08/01/1989 A Survey of Sales Incentive Programs Russell Abratt
06/01/1989 Consumers Who Buy From Direct Sales Companies Robert A. Peterson
03/01/1989 The Effect of Goal-Setting on the Performance of Independent Sales Agents in Direct Selling Thomas R. Wotruba
12/01/1988 Full-Time vs. Part-Time Salespeople: A Comparison on Job Satisfaction, Performance, and Turnover in Direct Selling Thomas R. Wotruba
11/01/1988 Negotiating with a Customer You Can't Afford to Lose Thomas C. Keiser
07/01/1988 Giving Ethics the Business Colin Grant
06/01/1988 Extending the External Validity of the FITD Effect to the Industrial Marketplace Harrie Vredenburg
04/01/1988 Reflections On Channels Research Louis W. Stern
08/01/1987 Cognitive Selling Scripts and Sales Training Thomas W. Leigh
05/01/1987 Students' Perceptions of Personal Selling William A. Weeks
11/01/1986 Microcomputer Applications: An Electronic Bulletin Board System for the Sales Clarke L. Caywood
08/01/1986 Prospecting by Telephone Prenotification: An Application of the Foot-in-the-Door Technique Marvin A. Jolson
02/01/1986 The Wheel of Retailing and Non-Store Evolution: An Alternative Hypothesis Marvin A. Jolson
10/01/1983 Electronic Marketing in the 1990s Richard L. Bencin
05/01/1983 Leaders in Sales and Sales Management Anonymous No name
04/01/1980 Techniques That Reduce Salesforce Frustration Alan J. Dubinsky
04/01/1980 The Relationship of Job Image, Performance, and Job Satisfaction to Inactivity-Proneness Thomas R. Wotruba
09/01/1979 Dimensions of Future Marketing Gene R. Laczniak
10/01/1978 Fraudulent Behavior by Consumers Robert E. Wilkes
11/01/1977 Evaluating the FTC Cooling-Off Rule William L. Shanklin
04/01/1977 Direct Selling Wilford L. White
04/01/1975 Economic and Marketing Aspects of the Direct Selling Industry Michael Granfield
04/01/1975 Potential Impact of ‘Cooling-Off’ Laws on Direct-to-Home Selling Dennis H. Tootelian
09/01/1974 An Appraisal of Computerized Life Insurance Estate Planning Ephram R. McLean
10/01/1972 Direct Selling, Consumer Versus Salesman Marvin A. Jolson
01/01/1972 Stereotype of the Salesman Donald L. Thompson
01/01/1972 A Profile of Urban In-home Shoppers: The Other Half William H. Peters

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