| Case Studies |
To quality for posting on this web site, case studies must be completed by an academician while meeting at least one of the following criteria:
- Is published or accepted for publication in a recognized, peer-reviewed academic journal.
- Is published in a current edition of a textbook used in college-level business courses.
- Is the final version of a case study funded by DSEF.
The materials referenced herein are subject to copyright restrictions as specified on the original materials. Reprint permission would need to be attained from the publisher as warranted.
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| 01/01/1995 |
Direct Selling in the United States: A Commentary and Oral History |
Morris L. Mayer
Kristy Ellis
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| 04/01/1993 |
Avon Products, Inc.: Developing A Global Perspective |
James W. Camerius
James W. Clinton
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| 01/01/1992 |
Encyclopedia Britannica International: Exploring Emerging Market Opportunities |
James W. Camerius
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| 04/01/1991 |
Longaberger Baskets: Changing Marketing in Changing Times |
James W. Camerius
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| 09/01/1989 |
Sales Force Management: Planning, Implementation, and Control - Highlights for Children, Inc. |
Neil M. Ford
Gilbert A. Churchill, Jr.
Orville C. Walker, Jr.
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| 09/01/1989 |
Mary Kay Cosmetics, Inc.: Corporate Planning In An Era Of Uncertainty |
James W. Camerius
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| 07/01/1988 |
The Practice of Marketing Management: Analysis, Planning and Implementation - The Southwestern Company |
Daniel W. Moore
William A. Cohen
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| 06/01/1984 |
Sales Management: Analysis and Decision-making - Shaklee Corporation |
Thomas N. Ingram
Raymond W. LaForge
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| 04/01/1984 |
Cases in Marketing Management: Mary Kay Cosmetics, Inc. |
Charles L. Hinkle
Esther F. Steinman
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| 01/01/1980 |
Avon Products, Inc. - A Case Narrative in Company Relations with Customers and Suppliers |
G. F. Frey
P.V. Pumphrey
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