Board of Directors

The Direct Selling Education Foundation Board of Directors is comprised of men and women representing institutes of higher learning and consumer advocacy organizations, as well as corporate leaders of the direct selling industry. These individuals work tirelessly advocating the principles of DSEF.

2014-15 Board of Directors
(effective July 1, 2014)

*John P. Parker, Chair
Chief Sales Officer

Sarah Baker Andrus, Director

*Matt Blok, Treasurer
Director, Functional Financial Planning & Analysis

*Brett R. Chapman, Director
Chief Legal Officer

*Doris K. Christopher, Past Chair
Founder, Chairman & Interim CEO
The Pampered Chef

*Angela Loehr Chrysler, Director
President & CEO
Team National

Jane Creed, Director
President & CEO
WineShop At Home

Brenda Cude Ph.D., Director
University of Georgia

Elizabeth B. Davis, PhD, Director
Dean, School of Management
University of San Francisco

*Linda Ferrell, Ph.D., Director
Professor of Marketing; Bill Daniels Professor of Business Ethics
University of New Mexico

Marjorie L. Fine, Director
Director of Shaklee Corporation
Shaklee Corporation

*Adolfo Franco, Secretary
Executive Vice President & COO
Direct Selling Association (DSA)

J. Stanley Fredrick, Director
Chairman of the Board
Mannatech, Inc.

Katharine “Kate” Gardner, Director
GSR The Collaborative

Tim Horner, Director
Premier Designs, Inc.

Erik S. Johnson, Director
Chairman & CEO
Hy Cite Enterprises, LLC

Allison E. Levy, Director
VP and CLO
AdvoCare International, LP

W. Alan Luce, Director
Managing Principal
Luce, Murphy, Fong & Associates LLC

Michael C. MacDonald, Director
Chief Executive Officer
Take Shape for Life, Inc.-Medifast

*Joseph N. Mariano
Direct Selling Association (DSA)

Dana Mehrer, Director
General Counsel
Silpada Designs

David R. Merriman, Director
Executive Vice President
ACN, Inc.

Raymond H. Miley Jr., Director
President of Worldwide Field Sales
The Kirby Company

Dan Moore, Director
Southwestern Advantage

James A. Northrop, Director
President & CEO
Winfield Consulting

Rigoberto Reyes, Director
California Consumer Affairs Association

Kara Schneck, Director
Senior Director, Corporate Communications
Nu Skin Enterprises

*Connie Tang, Director
President & CEO
Princess House, Inc.

*S. Kerry Tassopoulos, Vice Chair
VP, Government Relations & Compliance
Mary Kay Inc.

*Orville Thompson, Director
Scentsy, Inc.

John Wadsworth, Director
Morinda, Inc.

John W. Whelpley, Director
President & COO, Vector Marketing Corporation
CUTCO/Vector Marketing Corporation


*Deborah T. Ashford
Hogan Lovells US LLP


*Gary Huggins

*Executive Committee Member