Board of Directors

The Direct Selling Education Foundation Board of Directors is comprised of men and women representing institutes of higher learning and consumer advocacy organizations, as well as corporate leaders of the direct selling industry. These individuals work tirelessly advocating the principles of DSEF.

2015-16 Board of Directors
(effective July 1, 2015)

*John P. Parker, Chair
Chief Sales Officer

*Matt Blok, Treasurer
Director, Functional Financial Planning & Analysis

Dr. Traci Lynn Burton, Director
Founder & Chief Executive Officer
Traci Lynn Fashion Jewelry

Heather Chastain, Director
Senior Vice President & Chief Sales Officer
Arbonne International, LLC

*Doris K. Christopher, Past Chair
Founder & Chairman
The Pampered Chef

*Angela Loehr Chrysler, Director
President & CEO
Team National

Mike Collins, Director
LifeWave, Inc.

Jane Creed, Director
President & CEO
WineShop At Home

Brenda Cude Ph.D., Director
University of Georgia

Elizabeth B. Davis, Ph.D., Director
Dean, School of Management
University of San Francisco

*Linda Ferrell, Ph.D., Director
Professor of Marketing and Creative Enterprise Scholar
University of New Mexico

Marjorie L. Fine, Director
Director of Shaklee Corporation
Shaklee Corporation

*Adolfo Franco, Secretary
Executive Vice President & COO
Direct Selling Association (DSA)

J. Stanley Fredrick, Director
Chairman of the Board
Mannatech, Inc.

Katharine “Kate” Gardner, Director
GardnerCo LLC

Tim Horner, Director
Premier Designs, Inc.

Erik S. Johnson, Director
Chairman & CEO
Hy Cite Enterprises, LLC

Rick C. Loy, Director
VP Sales/Field Operations
AdvoCare International, LP

W. Alan Luce, Director
Managing Principal
Luce, Murphy, Fong & Associates LLC

Michael C. MacDonald, Director
Chief Executive Officer
Take Shape for Life, Inc.-Medifast

*Joseph N. Mariano
Direct Selling Association (DSA)

Dana Mehrer, Director
General Counsel
Silpada Designs

David R. Merriman, Director
Executive Vice President
ACN, Inc.

Raymond H. Miley Jr., Director
President of Worldwide Field Sales
The Kirby Company

Gregory Probert, Director
Chairman & CEO
Nature’s Sunshine Products, Inc.

Rigoberto Reyes, Director
California Consumer Affairs Association

Kara Schneck, Director 
Head of Corporate Communications
Nu Skin Enterprises

*Connie Tang, Director
President & CEO
Princess House, Inc.

*S. Kerry Tassopoulos, Vice Chair
VP, Public Affairs, Compliance & Risk Management
Mary Kay Inc.

*Orville Thompson, Director
Scentsy, Inc.

Britney C. Vickery, Director
CEO & Founder
Initials, Inc.

David A. Wentz, Director
Chief Executive Officer
USANA Health Sciences, Inc.

John W. Whelpley, Director
President & COO, Vector Marketing Corporation
CUTCO/Vector Marketing Corporation


*Deborah T. Ashford
Hogan Lovells US LLP


*Gary Huggins

*Executive Committee Member