Board of Directors

The Direct Selling Education Foundation Board of Directors is comprised of men and women representing institutes of higher learning and consumer advocacy organizations, as well as corporate leaders of the direct selling industry. These individuals work tirelessly advocating the principles of DSEF.

2016-17 Board of Directors
(effective July 1, 2016)

*David A. Wentz, Vice Chair
USANA Health Sciences, Inc.

Oran Arazi-Gamliel
Chief Global Officer
Rodan + Fields

Dr. Traci Lynn Burton, Director
Founder & Chief Executive Officer
Traci Lynn Fashion Jewelry

Robert Cavitt, Director

*Angela Loehr Chrysler, Director
President & CEO
Team National

Mike Collins, Director
LifeWave, Inc.

Jane Creed, Director
President & CEO
WineShop At Home

Brenda Cude Ph.D., Director
University of Georgia

Elizabeth B. Davis, Ph.D., Director
Dean, School of Management
University of San Francisco

*Linda Ferrell, Ph.D., Director
Distinguished Professor of Leadership and Business Ethics
Belmont University

Marjorie L. Fine, Director
Director of Shaklee Corporation
Shaklee Corporation

*Adolfo Franco, Secretary
Executive Vice President & COO
Direct Selling Association (DSA)

J. Stanley Fredrick, Director
Chairman of the Board
Mannatech, Inc.

Pamela Jones Harbour, Director
SVP, Legal Officer, Global Member Practices and Compliance & Privacy

Tim Horner, Director
Premier Designs, Inc.

Erik S. Johnson, Director
Chairman & CEO
Hy Cite Enterprises, LLC

Calvin Jolley, Director
Vice President, Communications
4Life Research, LLC

Rick C. Loy, Director
VP Sales/Field Operations
AdvoCare International, LP

*Michael C. MacDonald, Treasurer
Chief Executive Officer
Take Shape for Life, Inc.-Medifast

*Joseph N. Mariano
Direct Selling Association (DSA)

David R. Merriman, Director
Executive Vice President
ACN, Inc.

*John P. Parker, Chair
Chief Sales Officer

Gregory Probert, Director
Chairman & CEO
Nature’s Sunshine Products, Inc.

*Kara Schneck, Director 
Head of Corporate Communications
Nu Skin Enterprises

Halle Sminchak, Director
Senior Director, Business Compliance, Public Relations & Contracts Administration
The Kirby Company

*Connie Tang, Director
President & CEO
Princess House, Inc.

*S. Kerry Tassopoulos, Vice Chair
VP, Public Affairs, Compliance & Risk Management
Mary Kay Inc.

Orville Thompson, Director
Scentsy, Inc.

Robert Urban, Director
Chief Operating Officer
LifeVantage Corporation

Britney C. Vickery, Director
CEO & Founder
Initials, Inc.

John W. Whelpley, Director
President & COO, Vector Marketing Corporation
CUTCO/Vector Marketing Corporation


*Deborah T. Ashford
Hogan Lovells US LLP


*Gary Huggins

*Executive Committee Member