Committees
DSEF Executive Committee
John P. Parker (Chairman)
Chief Sales Officer
Amway
Sarah Baker Andrus (Vice Chairman)
VP, Marketing
Dove Chocolate Discoveries
John T. Fleming (Vice Chairman)
Publisher & Editor in Chief
Direct Selling News
Joseph N. Mariano (Vice Chairman)
President
Direct Selling Association (DSA)
S. Kerry Tassopoulos (Vice Chairman)
Vice President, Government Relations & Compliance
Mary Kay Inc.
Dan L. Murphy (Treasurer)
Luce, Murphy, Fong & Associates LLC
Doris K. Christopher (Past Chairman)
Founder & Chairman, Emeritus
The Pampered Chef
David A. Wentz (Past Chairman)
CEO
USANA Health Sciences, Inc.
Adolfo Franco (Secretary)
Executive Vice President
Direct Selling Association (DSA)
Angela Loehr Chrysler
President & CEO
Team National
James A. Northrop
President & CEO
Winfield Consulting
Orville Thompson
CEO
Scentsy, Inc.
GENERAL COUNSEL
Deborah T. Ashford
Hogan Lovells US LLP
STAFF LIAISON
Charles L. Orr (Executive Director)
Direct Selling Education Foundation
DSEF Development Committee
W. Alan Luce (Chairman)
Managing Principal
Luce, Murphy, Fong & Associates LLC
Paul J. Adams
Senior Vice President, Strategic Marketing
VideoPlus, L.P.
Angela Loehr Chrysler
President & CEO
Team National
Christina Lynn Clark
Director of Sales Administration and Field Services
Luce & Associates
Brett Duncan
Vice President of Global Marketing
Mannatech, Inc.
Stan Fredrick
Chairman of the Board
Mannatech, Inc.
Katharine L. Gardner
Foundation Development Director, SUCCESS Foundation
VideoPlus, L.P.
Keith George
Kirks Folly Design
Catherine R. Landman
Dan L. Murphy
Luce, Murphy, Fong & Associates LLC
Rick Stambaugh
President & CEO
TekVation
Ms. Connie Tang
President & CEO
Princess House, Inc.
S. Kerry Tassopoulos
Vice President, Government Relations & Compliance
Mary Kay Inc.
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
STAFF LIAISON
Nancy Laichas
Chief Marketing & Development Officer
Direct Selling Education Foundation
DSEF Communications Committee (effective July 1, 2012)
Brett Duncan (Chairman)
Vice President of Global Marketing
Mannatech, Inc.
Cari Christopher
President
Signature HomeStyles
Kim S. Drabik
Regional Sales Manager – Global Sales
Amway
Jane Edwards Creed
President & CEO
WineShop At Home
Jennifer Fong
Social Media Strategist
Luce, Murphy, Fong & Associates LLC
Kelly Harte
Executive Director, Global Direct Selling
Avon Products, Inc.
Calvin Jolley
Vice President, Communications
4Life Research, LLC
Daniel A. Macuga
VP of Marketing, PR & Social Media
USANA Health Sciences, Inc.
EX-OFFICIO NON-VOTING MEMBER
John P. Parker (Ex Officio)
Chief Sales Officer
Amway
STAFF LIAISON
Nancy Laichas
Chief Marketing & Development Officer
Direct Selling Education Foundation
DSEF Consumer & Community Committee
Brenda Cude, Ph.D. (Co – Chair)
Professor
University of Georgia
Kara Schneck (Co – Chair)
Senior Director, Corporate Communications
Nu Skin Enterprises
Trey Campbell
Director, Communications
Southwestern Advantage
Angela Loehr Chrysler
President & CEO
Team National
Eunice M. Dudley
CFO
Dudley Beauty Corp, LLC
Elizabeth Owen
Executive Director
National Association of Consumer Agency Administrators (NACAA)
Rigoberto Reyes
President
California Consumer Affairs Association
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
STAFF LIAISON
Bettie L. Smith
Senior Program Director
Direct Selling Education Foundation
DSEF Education Committee
S. Kerry Tassopoulos (Chairman)
Vice President, Government Relations & Compliance
Mary Kay Inc.
Victoria L. Crittenden, D.B.A.
President, Academy of Marketing Science
Co-Editor, AMS Review
Boston College
Elizabeth B. Davis, Ph.D.
Dean, College of Business & Professor, Management
University of New Haven
Susan G. Duffy, Ph.D.
Executive Director, Center for Women’s Entrepreneurial Leadership
Babson College
Linda Ferrell, Ph.D.
Professor of Marketing
University of New Mexico
John T. Fleming
Publisher & Editor in Chief
Direct Selling News
Greg W. Marshall, Ph.D.
Charles Harwood Professor of Marketing & Strategy, Rollins College/ Crummer Graduate School of Business
Rollins College
Jay Mulki, Ph.D.
Northeastern University
Ms. Randi Neiner, Ph.D.
Director, Market Research
Shaklee Corporation
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
DSEF Ethics Committee
Catherine R. Landman (Chairman)
Lawrence Chonko, Ph.D.
The Thomas McMahon Professor in Business Ethics
The University of Texas at Arlington
Anne C. Crews
Vice President, Government Relations
Mary Kay Inc.
Marjorie L. Fine
EVP and General Counsel
Shaklee Corporation
John T. Fleming
Publisher & Editor in Chief
Direct Selling News
Linda F. Golodner
Consumer Initiatives
Jason Harwood
Sales Associate
Thatcher Technology Group, LLC
Michael L. Lunceford
SVP, Government Relations
Mary Kay Inc.
Dan Moore
President
Southwestern Advantage
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
STAFF LIAISON
Bettie L. Smith
Senior Program Director
Direct Selling Education Foundation
DSEF International Grant Committee
Brett R. Chapman (Chairman)
General Counsel
Herbalife
Douglas L. DeVos
President
Amway
Joseph N. Mariano
President
Direct Selling Association (DSA)
Josephine Mills
Executive Director, Global Government Affairs
Avon Products, Inc.
GENERAL COUNSEL
Deborah T. Ashford
General Counsel, Direct Selling Association & DSEF
Hogan Lovells US LLP
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
STAFF LIAISON
Bettie L. Smith
Senior Program Director
Direct Selling Education Foundation
DSEF Women’s Leadership Committee
Sarah Baker Andrus (Chairman)
VP, Marketing
Dove Chocolate Discoveries
Deborah T. Ashford
General Counsel, Direct Selling Association & DSEF
Hogan Lovells US LLP
Doris K. Christopher
Founder & Chairman, Emeritus
The Pampered Chef
Elizabeth B. Davis, Ph.D.
Dean, College of Business & Professor, Management
University of New Haven
Susan G. Duffy, Ph.D.
Executive Director, Center for Women’s Entrepreneurial Leadership
Babson College
Jane Edwards Creed
President & CEO
WineShop At Home
Marjorie L. Fine
EVP and General Counsel
Shaklee Corporation
Katharine L. Gardner
Foundation Development Director, SUCCESS Foundation
VideoPlus, L.P.
Joan Hartel Cabral
President & Owner
Vantel Pearls in the Oyster
Catherine R. Landman
Chief Legal Officer
The Pampered Chef
Josephine Mills
Executive Director, Global Government Affairs
Avon Products, Inc.
Joani M. Nielson
Founding Partner and Chief Operating Officer
Tastefully Simple, Inc.
EX-OFFICIO NON-VOTING MEMBER
John P. Parker
Chief Sales Officer
Amway
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