Committees
DSEF EXECUTIVE COMMITEE
Thomas F. Kelly, Chair - Avon Products, Inc.
Sarah Baker Andrus, Vice Chair – CUTCO/Vector Marketing Corporation
Angela Loehr Chrysler, Vice Chair – Team National
J. Stanley Fredrick, Vice Chair – Mannatech, Inc.
Joseph N. Mariano, Vice Chair - Direct Selling Association (DSA)
Adolfo Franco, Secretary – Direct Selling Association (DSA)
Daniel L. Murphy, Treasurer – Private Quarters
James E. Stitt, Imm. Past Chair – CUTCO/Vector Marketing Corporation
Doris K. Christopher, Past Chair – The Pampered Chef
Jerry Kelly - Silpada Designs
Ann Butler – PartyLite Gifts, Inc.
W. Alan Luce – Luce & Associates
General Counsel
Deborah T. Ashford – Hogan Lovells US L.L.P.
DSEF EDUCATION INITIATIVE COMMITEE
Greg Marshall Ph.D., Chair – Rollins College
Maria Canabal – Texas State University – San Marcos
Elizabeth Davis – The George Washington University
Susan Duffy Ph.D. – Simmons College
Jule Gassenheimer – Rollins College
Felicia Lassk – Northeastern University
Mark Leach – Loyola Marymount University
Randi Neiner – Shaklee Corporation
Jim Northrop – Immunotec Inc.
Kerry Tassopoulos – Mary Kay Inc.
Ex-officio Non-voting Member
Robin Diamond Direct Selling Education Foundation
Staff Liason
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
DSEF CONSUMER & COMMUNITY PROGRAM COMMITTEE
Elizabeth Owen, Chair – National Association of Consumer Agency Administrators (NACAA)
MEMBERS
Maria E. Canabal, Ph.D. – Texas State University – San Marcos
Angela Loehr Chrysler – Team National
Anne C. Crews – Mary Kay Inc.
Eunice M. Dudley – Dudley Beauty Corp, LLC
Pastor Herrera, Jr. – County of Los Angeles, Dept of Consumer Affairs
Brandolyn C. Pinkston – South Carolina Department of Consumer Affairs
Crayton Webb – Mary Kay Inc.
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Bettie Smith -Direct Selling Education Foundation
DSEF DEVELOPMENT COMMITTEE
W. Alan Luce, Chair – Luce & Associates
MEMBERS
Carmen J. Cartiglia – Carich Expos, Inc.
Christina Lynn Clark – Luce & Associates
Gail DeGiulio – SimplyFun, LLC
Katharine “Kate” Gardner – Success Foundation
Keith George – Kirks Folly Design
Katherine Glover – High Mountain Marketing
Catherine R. Landman – The Pampered Chef, Ltd.
Bernard Lane – Town & Country Industries, Inc.
John Lynch – WineShop At Home
Andre H. Peterson – Tahitian Noni International
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Charles Orr – Direct Selling Education Foundation
DSEF COMMUNICATIONS COMMITTEE
Brett Duncan, Chair – Mannatech
Jane Edwards Creed, WineShop At Home, Chair
George Fischer, Herbalife
Jennifer Fong, Luce & Luce Associates
Dan Macuaga, USANA
Calvin Jolley, 4Life
Kelly Harte, Avon
John Fleming, Direct Selling News
Kim Drabik, Amway
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Nancy J. Laichas – Direct Selling Education Foundation
DSEF ETHICS PROGRAM COMMITTEE
Cathy Landman, Chair – The Pampered Chef
MEMBERS
Lawrence Chonko, Ph.D. – University of Texas at Arlington
Robert Core – Market America, Inc.
Marjorie L. Fine – Shaklee Corporation
John T. Fleming – Direct Selling News
Linda F. Golodner – Consumer Initiatives
Richard D. Hall – Market America, Inc.
Jason Harwood – Scentsy, Inc.
Michael L. Lunceford – Mary Kay Inc.
Dan Moore – The Southwestern Company
Asha Morgan Moran – Creative Memories
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Bettie L. Smith – Direct Selling Education Foundation
DSEF INTERNATIONAL GRANT COMMITTEE
Brett R. Chapman, Chair – Herbalife International of America, Inc.
MEMBERS
Doug L. DeVos – Amway
Michael L. Lunceford – Mary Kay Inc.
Josephine Mills – Avon Products, Inc.
Neil H. Offen – Direct Selling Association
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Bettie L. Smith – Direct Selling Education Foundation
DSEF WOMEN’S INITIATIVE COMMITTEE
Sarah Baker Andrus, Chair – CUTCO/Vector Marketing Corporation
Deborah T. Ashford – Hogan & Hartson L.L.P.
Doris K. Christopher – The Pampered Chef
Jane Edwards Creed – Creed & Creed International
Ms. Gail DeGiulio – SimplyFun, LLC
Susan G. Duffy Ph.D. – Simmons College
Marjorie L. Fine – Shaklee Corporation
Katharine L. Gardner – Success Foundation
Nancy Glaser – Avon Products, Inc.
Joan A. Hartel – Vantel Pearls in the Oyster
Madolyn J. Johnson – Signature HomeStyles
Catherine R. Landman – The Pampered Chef
Josephine Mills – Avon Products, Inc.
Joani M. Nielson – Tastefully Simple, Inc.
Elizabeth Owen – National Association of Consumer Agency
Ex-officio Non-voting Member
Robin Diamond – Direct Selling Education Foundation
Staff Liason
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
FINANCE COMMITTEE
Daniel L. Murphy, Chair – Immunotec, Inc.
MEMBERS
Bill Robert Dangl – Amway
Jinesh Gosalia – Avon Products, Inc.
Mark Heister – CUTCO/Vector Marketing Corporation
Stephanie M. Imhoff – The Longaberger Company
William Looney – PartyLite Gifts, Inc.
Joseph N. Mariano – Direct Selling Association
Neil H. Offen – Direct Selling Association
Bernard F. Peters – The Pampered Chef, Ltd.
Leonard Robertson – AtHome America, Inc.
Dennis Schmidt – Regal Ware, Inc.
Terry Smith – Mary Kay Inc.
Riley Timmer – USANA Health Sciences, Inc.
Ex-officio Non-voting Member
Jim Stitt, DSEF Chair – CUTCO/Vector Marketing Corporation
Staff Liason
Charles L. Orr – Direct Selling Education Foundation
Get the Latest News

Sign up for our quarterly newsletter and receive a free copy of our "What is Direct Selling?" video.
DSEF News
- DSEF Social Media: Valuable Tools for Direct SellersJamie Stewart, Chairman of the UK DSA and Managing Director for Kleeneze Ltd, kn […]
- Creating Virtual Worlds to Train Your SalesforceIt’s no secret that the Millennial Generation immerses itself in communication […]
DSEF Blog
- Executive Spotlight: Joan Hartel Cabral, Vantel PearlsIn this Executive Spotlight, Joan Hartel Cabral, Founder and President of Vantel […]
- No Sales? Tips to Make SalesIf you are experiencing a lag in sales, the first thing to do is use your direct […]










