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For more than 40 years, DSEF has partnered with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling. The Foundation works with professors in a variety of disciplines – including entrepreneurship, marketing, ethics, consumer studies, business and economics – to commission academic research, case studies and white papers and to sponsor direct selling education programs on university campuses across the country.

These efforts provide students, professors and the public with insights into the direct selling channel and its latest trends and innovations, offer solutions for better business management and help educate the next generation of entrepreneurs and industry leaders about opportunities in the space.

Here’s how we specifically support our academic initiatives:

  • DSEF Fellows Program
    A DSEF Academic Fellow is an educator who expresses an interest in incorporating direct selling-related curriculum into their classroom plans. Learn more about the Fellows Program, see a list of our current Fellows and apply to be a Fellow yourself. Learn more now. 
  • Campus Events
    DSEF works with participating universities to bring senior executives from a variety of direct selling businesses—including Fortune 500 companies and high-growth start-ups, both privately held and publicly traded—to campuses and classrooms. Learn more now.
  • Research
    Research is a primary vehicle through which DSEF builds relevance and credibility to advance understanding of the direct selling channel.  Learn more now. 

Ethics Initiative

Ethical conduct is at the heart of good business decisions. DSEF has created resources (like videos) and supported relationships and programs that protect both the interest of consumers and sellers. In summary, our ethics initiative is composed of the following areas:

  1. Code of Ethics
  2. Ethics Videos
  3. Council of Better Business Bureaus
Learn More