What We Do
Consumer Initiative

As the goodwill ambassador of the direct selling industry, DSEF proudly provides and supports programming to engage, educate and empower consumers. We partner with consumer advocates, educators and public policy leaders to keep consumers informed and to ensure their voices are heard throughout the global marketplace.
Education Initiative

DSEF supports research and education programs that are expanding knowledge and understanding of the fundamental principles of direct selling.
Ethics Initiative

Welcome to the Direct Selling Education Foundation’s Ethics Program. Here you’ll find a series of informative videos that explain the Direct Selling Association’s Code of Ethics, which is the cornerstone of DSEF’s commitment to ethical business practices and consumer service.
Women’s Entrepreneurship Initiative

The Direct Selling Education Foundation’s Women’s Initiative promotes personal leadership skills and entrepreneurial thinking, which allows women to maximize their contributions to the success of organizations, endeavors and communities.
To keep up with the latest DSEF news, sign up for our monthly newsletter.
Subscribe
to the DSEF blog and receive updates delivered to your inbox!DSEF News
- DSEF & BBB: Will You Have to Pay a 4% Surcharge for Using a Credit Card?By Caitlin Vancas Did you know that every time you make a credit card purchase, […]
- DSEF & BBB: Not All Customer Reviews & Review Sites Are Created EqualBy Myriam Cruz Looking for pre-purchase advice, more and more consumers are turn […]
- DSEF & BBB: Will You Have to Pay a 4% Surcharge for Using a Credit Card?
DSEF Blog
- Five Areas of Focus to Generate SalesThere are many factors that go into the amount of sales you may generate in a gi […]
- Three Ideas to Improve Your Business ScriptsIt’s no secret that creating a script for a sales pitch or other type of meeting […]
- Five Areas of Focus to Generate Sales



































