What We Do

Consumer Initiative

As the goodwill ambassador of the direct selling industry, DSEF proudly provides and supports programming to engage, educate and empower consumers. We partner with consumer advocates, educators and public policy leaders to keep consumers informed and to ensure their voices are heard throughout the global marketplace.

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Education Initiative

DSEF supports research and education programs that are expanding knowledge and understanding of the fundamental principles of direct selling.

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Ethics Initiative

Welcome to the Direct Selling Education Foundation’s Ethics Program. Here you’ll find a series of informative videos that explain the Direct Selling Association’s Code of Ethics, which is the cornerstone of DSEF’s commitment to ethical business practices and consumer service.

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Direct Selling Entrepreneur Program

The Direct Selling Entrepreneur Program (DSEP) brings the world of direct selling together with the community college entrepreneurship environment to increase the number and scope of self-employment opportunities across the country.

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