Ethics Initiative
Welcome to the Direct Selling Education Foundation’s Ethics Program. Here you’ll find a series of informative videos that explain the Direct Selling Association’s Code of Ethics, which is the cornerstone of the direct selling industry’s commitment to ethical business practices and consumer protection.
Ethical conduct is at the heart of good business decisions and these videos demonstrate this premise to consumers, entrepreneurs, direct selling executives, educators and public policy officials. Abiding by DSA’s Code of Ethics protects both the interest of consumers and sellers.
To learn more about direct selling ethics, please visit Direct Selling 411.
Ethics Initiative Videos
What is direct selling? Let us show you what an ethical opportunity is all about!
What Is Direct Selling? (en Español)
What is direct selling? (en Español)
Learn more about what the code is, and why ethical companies comply.
Any claims a direct seller makes about a product must be truthful.
Ethics Initiative Videos
Meet a direct seller who is learning to navigate the DSA’s Code of Ethics.
Learn about the buy-back policy that all DSA member companies adhere to.
Learn how the “cooling off period” protects consumers from buyer’s remorse.
When recruiting someone into a direct selling opportunity, be honest.
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