Girl’s Night Out

Direct Selling Girls Night Out is an exciting event that aims to educate college students on the opportunities within the direct selling industry. The event is designed as an evening gala for college students to sample and shop with their friends while mingling with entrepreneurs and members of the direct selling industry.

The event includes an exposition of direct selling companies and their products, a short speaker program, music, food and networking. Direct Selling Girls Night Out promotes a greater understanding of direct selling and its opportunities for women to become micro-entrepreneurs while building valuable sales and marketing skills for their future.

Simmons College of Boston, Mass., hosted the first Direct Selling Girls Night Out in November 2009 in celebration of Global Entrepreneurship Week. The high-energy event, which brought together about 24 direct selling companies, attracted more than 250 attendees for a night out with the girls to sample, shop and network. The evening came alive with music, door prizes, goody bags and inspirational words from a young direct seller. A fair trade fashion show featuring designs for the professional woman rounded out the evening’s activities. The Girls Night Out event generated significant interest and enthusiasm by the Simmons student population for direct selling as a low-risk, low-cost, entry into an entrepreneurial opportunity and individual economic empowerment.