Independent Research

At the heart of our work are the DSEF Fellows, a dynamic partnership with professors and field experts from top universities, who empower understanding of direct selling through research, publishing, public forums, and expert testimony.

Trusted Voices

These highly credible and powerful public voices educate and speak directly to the audiences that shape our future: policymakers, regulators, the legal community, media, investors, and opinion leaders.

Powerful Results

The result is greater clarity, stronger public understanding, and a more complete picture of the people and businesses behind the channel.

Our Impact

Academic Fellows

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Universities

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Industry Research Committee Member Companies

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Producing Insights that Inform and Empower

DSA Member Companies

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Company Executives

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People in Every State

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We’re All Part of the Story

Make real insights possible. Explore ways to serve.

DSEF Executive Service Spotlight

Monica Wood (Herbalife) leads DSEF’s Industry Research Committee with the ability to rally industry colleagues and academics around a shared vision and turn complex ideas into impactful research — qualities that also earned her the 2024 Charles Coolidge Parlin Marketing Research Award.

Explore Our Insights

Communications Toolkits

Ready-to-use assets, infographics and research-backed messaging for social media and advocacy.

Journal of Direct Selling Research

A premium outlet for scholarly research. Each issue provides an engaging analysis of the forces shaping direct selling channel performance.

Direct Selling Book   

A scholarly analysis of DS history, economic and social benefits, ethics, compensation and global reach.

Industry Research

Growth & Outlook, Consumer Attitudes, National Salesforce Study. Free to participating companies.

Featured Academic Research

Economic Impact Study
Quantifies the full economic impact of direct selling nationally – supply chain, household spending, retail sales, and tax revenue.

Join our Fellows Community

Gain deeper insights into the business model through research, publishing, executive speakers, teaching content.

Upcoming Webinars for DSA Members

DSEF Insights Webinars feature insights from academic and industry research to empower your company with leading-edge trends and solutions.

Insights in the News

DSN Stockwatch

August industry developments reinforced the continued evolution of direct selling toward more flexible, digitally enabled and consumer-focused models. The 2026 DSEF

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DSEF Academic Engagement

Complete a brief survey to help us identify academic or university connections companywide.

This survey will help us learn more about:

  • The various partnerships each department has with a professor, college or university.
  • The existing connections that our employees may have with a university.
  • How our team can better support or align with these relationships.

Please provide us with the following contact information:

Do you or your department have an ongoing professional partnership or personal relationship with a university, college professor, program or department?