The US Direct Selling Industry Performance 2025
The Direct Selling Association in the US released the 2025 industry performance report. The report was compiled by the Direct
At the heart of our work are the DSEF Fellows, a dynamic partnership with professors and field experts from top universities, who empower understanding of direct selling through research, publishing, public forums, and expert testimony.
These highly credible and powerful public voices educate and speak directly to the audiences that shape our future: policymakers, regulators, the legal community, media, investors, and opinion leaders.
The result is greater clarity, stronger public understanding, and a more complete picture of the people and businesses behind the channel.
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Monica Wood (Herbalife) leads DSEF’s Industry Research Committee with the ability to rally industry colleagues and academics around a shared vision and turn complex ideas into impactful research — qualities that also earned her the 2024 Charles Coolidge Parlin Marketing Research Award.
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Economic Impact Study
Quantifies the full economic impact of direct selling nationally – supply chain, household spending, retail sales, and tax revenue.
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The Direct Selling Association in the US released the 2025 industry performance report. The report was compiled by the Direct
August industry developments reinforced the continued evolution of direct selling toward more flexible, digitally enabled and consumer-focused models. The 2026 DSEF
The Direct Selling Education Foundation (DSEF) released its 2026 Growth & Outlook Study, showing evidence of an evolution in how Americans think