Consumer Initiative

As the goodwill ambassador of the direct selling industry, DSEF proudly provides and supports programming to engage, educate and empower consumers. We partner with consumer advocates, educators and public policy leaders to keep consumers informed and to ensure their voices are heard throughout the global marketplace.

Our programs help build a broader understanding of direct selling’s:

  • channel of distribution,
  • wide variety of products, and
  • entrepreneurship opportunity.

DSEF also actively promotes ethical direct selling business practices and corporate social responsibility, and provides resources to help consumers improve financial literacy.

Learn about our global programs supporting consumer welfare below.